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Bethlehem, PA. – October 20, 2015 – PEEPS & COMPANY®, the retail arm of Just Born Quality Confections, is excited to continue serving consumers in the Lehigh Valley with the relocation of the third brick and mortar store from The Outlets at Sands to The Promenade Shops at Saucon Valley. The highly anticipated new location is less than six miles away from The Outlets at Sands and will be located in Suite 802 at The Promenade Shops at Saucon Valley, between Stride Rite and The Children’s Place.

The retail store will offer a fun, energy-filled experience appealing to all five senses. Shoppers of all ages will be entertained by captivating music, lights, historic and present day elements of all their favorite Just Born candy brands including MIKE AND IKE®, HOT TAMALES®, GOLDENBERG’S® PEANUT CHEWS®, and PEEPS® Brand Candies.

Not only will the store offer great tasting candy, but PEEPS & COMPANY® also offers an array of high-quality branded items, such as apparel, accessories and gifts. The store is a fun and convenient destination for bright and lively candy-inspired gifts.

“We are excited to bring PEEPS & COMPANY®, our exciting branded retail experience to the family centric Promenade Shops at Saucon Valley,” commented Kimberly Stiele, Managing Director of the Just Born Retail Group at Just Born Quality Confections. “We will continue to provide shoppers with an immersive sensory experience that celebrates our beloved candy brands.”

The PEEPS & COMPANY® retail store at The Promenade Shops at Saucon Valley is scheduled to open on November 12, 2015.  In the meantime, PEEPS & COMPANY® merchandise can be purchased through partner retailers or at other PEEPS & COMPANY® retail locations at the Mall of America and in National Harbor, Maryland.

For more information about The Promenade Shops at Saucon Valley, please visit

PEEPS & COMPANY® creates products that shoppers of all ages will love, featuring all of their favorite Just Born brands including PEEPS®, HOT TAMALES®, MIKE AND IKE® and GOLDENBERG’S® PEANUT CHEWS®. In addition to great tasting candy, Just Born offers an array of high-quality branded items such as apparel, accessories and gifts. Visit the PEEPS & COMPANY® online store or one of three retail stores located in Center Valley, PA, National Harbor, MD and the Mall of America in Bloomington, MN. Just Born branded products can also be found at retailers nationwide, including in popular candy and toy chain stores.

About Just Born Quality Confections:
Just Born Quality Confections is a privately owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS®, HOT TAMALES® and MIKE AND IKE® Brand candies. GOLDENBERG’S® PEANUT CHEWS® Brand candies are produced in Philadelphia, PA. In 2015, the MIKE AND IKE® Brand celebrates its 75th Anniversary, while the HOT TAMALES® Brand celebrates its 65th anniversary. All Just Born candies are made in the U.S.A.

About The Promenade Shops at Saucon Valley:
The Promenade Shops at Saucon Valley is the Lehigh Valley’s premier, outdoor Lifestyle Center. Measuring 475,000 square feet, The Promenade Shops at Saucon Valley features a unique blend of favorite fashion stores, one-of-a-kind boutiques, a state-of-the-art Movie Theater, and an exceptional mix of restaurants – all based in a mountainside setting.

The Center contains a Main Street that is reminiscent of the downtown-style shopping of yesteryear. A beautifully appointed sidewalk walkway or “promenade” is complete with old-fashioned street lamps, up-close parking, and cozy seating areas making it a perfect place for strolling, shopping, and dining.

A mountain-side landscape, sparkling water features, fire pits along Main Street, and stunning storefronts combine to make The Promenade Shops at Saucon Valley one of the Lehigh Valley’s most picturesque settings.


Rena Odette                                       Liz Valori
Coyne PR                                           The Promenade Shops at Saucon Valley
(973) 588-2000                                   (610) 791-9707