Bethlehem, PA. — October1, 2015 — With 61 percent of the American public participating in Halloween, it is safe to say it’s the most popular candy holiday in the United States.* To help kick off the season, Just Born Quality Confections, maker of iconic American candy brands including: PEEPS®, MIKE AND IKE®, HOT TAMALES® and GOLDENBERG’S® PEANUT CHEWS®, is introducing bewitching products to help cook up some frightening family fun. With Halloween creeping right around the corner, Just Born will ensure all fans are prepared with a variety of treats for every type of trick-or-treater.
“As a leading candy manufacturer, we understand that every fan has a unique taste preference when it comes to candy,” said Matt Pye, Just Born Vice President of Corporate Affairs. “Making fans happy is our top priority and our innovation team is dedicated to creating fun and festive candy offerings so that all fans can enjoy something sweet for all holidays, especially Halloween.”
For Those Who Indulge in Chocolate
On Halloween, nearly 75 percent of Americans say that chocolate is their treat of choice.+ This year, fans can fill their candy bowls with some classic favorites from Just Born, including:
- GOLDENBERG’S® PEANUT CHEWS® in Original Dark and Milk Chocolatey
- PEEPS® Milk Chocolate Dipped Orange Marshmallow Chicks
- PEEPS® Milk Chocolate Covered Marshmallow Pumpkins
For Those Who Crave Sweet, Sour or Spicy
Every sweet and sour tooth will be satisfied on Halloween with MIKE AND IKE® limited-edition candy mixes in a variety of fruity flavors. For those feeling fearless and bold this Halloween, specialty snack packs of HOT TAMALES® are available to spook taste buds into a sizzling frenzy. Throughout the season, you can find assorted combinations of these spooky treats, including:
- MIKE AND IKE® ZOURS® Zombies, Mummy’s Mix and Vampire Variety Theater Boxes
- MIKE AND IKE® Mummy’s Mix and Original Fruits Snack Pack
- HOT TAMALES® Fierce Cinnamon Snack Pack
For Those Who Love Traditional Fall Flavors
There is no denying that each season and holiday is represented by certain iconic flavors. For example, when it comes to candy corn, 52 percent of people say it’s just not Halloween without it.* This Halloween, PEEPS® fans will be treated to seasonal fall flavors exclusively at Target, including:
- PEEPS® Candy Corn Flavored Chicks Dipped in White Fudge
- PEEPS® Pumpkin Spice Flavored Chicks Dipped in White Fudge
- PEEPS® Caramel Apple Flavored Chicks Dipped in Caramel Fudge
For Those Who are Keeping an Eye out for Teal-colored Pumpkins
The Teal Pumpkin Project™ is a national initiative from Food Allergy Research & Education (FARE), which promotes safety, inclusion and respect of individuals managing food allergies by encouraging households to display a teal pumpkin and provide non-food treats for trick-or-treaters. This movement keeps Halloween as a fun, positive experience for all! Individuals can download campaign materials at www.tealpumpkinproject.org. If you are joining the campaign – do not fear, Just Born offers a variety of different candy and non-food treats to keep on hand, including:
Gluten and Peanut-Free Products:
- All MIKE AND IKE® products
- All HOT TAMALES® products
- Assorted PEEPS® products (marshmallow tombstones, cats, ghosts, pumpkins)
- PEEPS® Halloween Plush (ghosts, jack o’ lanterns and spooky brown cats)
- PEEPS® Witch Chick Plush
Whether it is participating in trick-or-treating, costume parties or other fright-filled festivities, Halloween is an experience shared and enjoyed by Americans of all ages. For those who need to prepare a spooky, sweet treat visit www.marshmallowpeeps.com for frightful Halloween recipes.
This year, Just Born makes Halloween easy with their extensive variety of candies that appeal to all trick-or-treaters. However, with 23 percent of parents admitting to sneaking sweets from their child’s candy collections*, we don’t blame you if you want to keep some for yourself!
Be sure to check out www.JustBorn.com for more information on the iconic candy maker. Fans can find all of these items at retailers nationwide in the seasonal candy section or through www.peepsandcompany.com, where they can also find PEEPS®-themed merchandise and apparel. Fans can also visit one of three PEEPS & COMPANY® retail stores located in Bethlehem, PA, National Harbor, MD and the Mall of America in Bloomington, MN.
About Just Born Quality Confections
Just Born Quality Confections is a privately owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS®, HOT TAMALES® and MIKE AND IKE® Brand candies. GOLDENBERG’S® PEANUT CHEWS® Brand candies are produced in Philadelphia, PA. In 2015, theMIKE AND IKE® Brand celebrates its 75th Anniversary, while the HOT TAMALES® Brandcelebrates its 65th anniversary. All Just Born candies are made in the U.S.A.
Sources: * NCA’s 2014 consumer survey of 1,797 American adults
+ NCA’s 2013 consumer survey of 1,335 American adults