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The 2020 Spring Season Brings New Versatile PEEPS® Offerings to Marshmallow Lovers!

Bethlehem, PA. — February 18, 2020PEEPS®, the number one non-chocolate Easter candy brand[*], is debuting new and delicious confections sure to excite fans who include candy in their Easter baskets and holiday traditions. The quintessential Easter candy brand continues to expand its lineup of trending food and merchandise products, encouraging fans to express their PEEPSONALITY® while celebrating the Spring season with loved ones.


“The PEEPS® Brand has become an icon in American pop culture, with its instantly recognizable colors, shapes and flavors holding a special place in the hearts of many for nearly seven decades. We take pride in seeing that parents who were given PEEPS® in their Easter baskets as kids are now passing those traditions on to their own family,” said Caitlin Servian, Brand Manager for PEEPS®. “We strive to meet the perfect balance of history and innovation by continuing to offer our classic PEEPS® Chicks and Bunnies, while also bringing new and exciting products to our fans.”


To expand its presence beyond candy offerings, PEEPS® continues to partner with likeminded brands to bring fun and unique products to fans each year. Back by popular demand, PEEPS® has teamed up for the second year with Kellogg’s and International Delight® to offer both a marshmallow flavored cereal and coffee creamer this Spring. The PEEPS® Marshmallow Flavored Cereal with Marshmallows from Kellogg’s is now better than ever with new yellow PEEPS® Chick and pink and blue PEEPS® Bunny shaped marshmallows. International Delight® and PEEPS® are also introducing new PEEPS® Flavored Creamer Singles at convenience store coffee stations, while the standard creamer bottle will once again be available in the dairy aisle at retailers nationwide.


New this year, PEEPS® will be teaming up with founder of Milk Bar, Christina Tosi to create several recipes incorporating sweet PEEPS® treats. Additionally, the PEEPS® Brand is joining forces with the baked-good experts at Duncan Hines® to create even more Easter-inspired creations.


Classic PEEPS® Marshmallow products are debuting a great new look for Easter 2020. The bright and colorful packaging was updated and now includes tiny Chick and Bunny shapes in the design that will add even more sweetness to store shelves. Take a “PEEP” at the other new PEEPS® products below:

  • National PEEPS® Marshmallow flavors:
    • PEEPS® Chocolate Pudding Flavored Marshmallow Bunnies
    • PEEPS® Root Beer Float Flavored Marshmallow Chicks
  • Exclusive PEEPS® Marshmallow products for select retailers:
    • PEEPS® Froot Loops™ Flavored Pop – available only at Target and Walmart
    • PEEPS® HOT TAMALES® Fierce Cinnamon Flavored Marshmallow Chicks – available only at the Kroger Family of Stores
    • PEEPS® Delights™ Raspberry Flavored Marshmallow Chicks Dipped in Crème Flavored Fudge – available only at Target
    • PEEPS® Individually Wrapped Marshmallow Chicks for Egg Hunt – available only at Walmart
  • New PEEPS® candy forms:
    • PEEPS® Flavored Jelly Beans
  • National food and merchandise partners:
    • INTERNATIONAL DELIGHT® PEEPS® Flavored Coffee Creamer
    • Kellogg’s PEEPS® Marshmallow Flavored Cereal with Marshmallows
    • PEZ
    • Lofthouse Cookies
    • Flix Candy
    • Sunny Sky Products
    • Frankford Candy
    • FUNKO POP!

Marshmallow lovers should also keep an eye out for an exciting announcement from the PEEPS® Brand on March 3 – PEEPS® is hopping into the fashion scene with a global leader in innovative apparel.


While eating PEEPS® is the primary reason consumers purchase the brand, almost one third of fans purchase PEEPS® with a different purpose in mind[**], including using them in recipes, crafts, dioramas, science experiments and gaming activities. Regardless of how they are used, the PEEPS® Brand is encouraging fans to express their #PEEPSONALITY on social media this Spring while tagging @PEEPSBrand.


PEEPS® fans can visit to find additional delicious recipes and fun craft ideas for this Easter season. Follow @PEEPSBrand across social channels.


To download high-res product images, click here.

* IRI Market Advantage Easter 2019 (11 WE 04/28/19), Total Multi-Outlet; Includes Non-Seasonal Jelly Beans


** PEEPS® 2019 Insights Study, May 2019


About Just Born Quality Confections:
Just Born Quality Confections is a third-generation family-owned company that has grown into the 10th largest candy company in the U.S. [*] Just Born is the maker of some of America’s most beloved and iconic brands – PEEPS®, MIKE AND IKE®, HOT TAMALES® and GOLDENBERG’S® PEANUT CHEWS®. In 1923, the founder, Sam Born, opened a small candy-making and retail store in Brooklyn, New York, where he marketed the freshness of his daily-made candy with a sign that declared, “Just Born.” Together with Born’s brothers-in-law, Irv and Jack Shaffer, the company thrived in spite of the economic depression of the 1930s and, in 1932, moved its operations to Bethlehem, PA, which is still home to their iconic candy brands. All Just Born candies are proudly made in the U.S.A. For more information, please visit Follow us:,


*IRI Market Advantage, Total US MULO + Convenience, Latest 52 Weeks Ending 12/29/2019


Media Contact:
Bridget Mackey
Coyne PR